:root {
            --black: #010101;
            --gold: #FDC123;
            --gold-dark: #F4B81D;
            --gold-light: #FCCE4F;
            --white: #FFFFFF;
            --maroon: #750604;
            --ivory: #FAF7F1;
            --charcoal: #141414;
            --charcoal-2: #1D1D1D;
            --card-dark: #161616;
            --line: #EAE5DA;
            --line-dark: #2A2A2A;
            --ink-60: #5C5A54;
            --ink-40: #8B887F;

            --display: 'Fraunces', serif;
            --body: 'Inter', sans-serif;
            --mono: 'Space Grotesk', sans-serif;

            --container: 1180px;
            --r-lg: 20px;
            --r-md: 14px;
            --r-sm: 8px;
        }

        * {
            box-sizing: border-box;
            margin: 0;
            padding: 0;
        }

        html {
            scroll-behavior: smooth;
        }

        .custom-page-wrapper {
            font-family: var(--body);
            color: var(--black);
            background: var(--white);
            line-height: 1.55;
            -webkit-font-smoothing: antialiased;
            overflow-x: hidden;
            padding-top: 100px;`n}

        img {
            max-width: 100%;
            display: block;
        }

        a {
            color: inherit;
            text-decoration: none;
        }

        ul {
            list-style: none;
        }

        button {
            font-family: inherit;
            cursor: pointer;
        }

        :focus-visible {
            outline: 2px solid var(--gold);
            outline-offset: 3px;
        }

        .wrap {
            max-width: var(--container);
            margin: 0 auto;
            padding: 0 32px;
        }

        .eyebrow {
            font-family: var(--mono);
            font-size: 12.5px;
            font-weight: 600;
            letter-spacing: .15em;
            text-transform: uppercase;
            display: inline-flex;
            align-items: center;
            gap: 10px;
        }

        .eyebrow::before {
            content: '';
            width: 22px;
            height: 1px;
            background: currentColor;
            display: inline-block;
        }

                h1, h2, h3, h4 {
            font-family: var(--display);
            font-weight: 600;
            letter-spacing: -.01em;
            line-height: 1.08;
            color: inherit;
        }

        .hero h1,
        .split h2,
        .results h2,
        .final-cta h2 {
            color: var(--white) !important;
        }

        .btn {
            display: inline-flex;
            align-items: center;
            gap: 10px;
            padding: 16px 30px;
            font-family: var(--mono);
            font-size: 13.5px;
            font-weight: 600;
            letter-spacing: .05em;
            text-transform: uppercase;
            border-radius: 100px;
            border: 1px solid transparent;
            transition: transform .25s ease, box-shadow .25s ease, background .25s ease, color .25s ease;
            white-space: nowrap;
        }

        .btn-gold {
            background: var(--gold);
            color: var(--black);
        }

        .btn-gold:hover {
            background: var(--gold-dark);
            transform: translateY(-2px);
            box-shadow: 0 14px 30px rgba(253, 193, 35, .32);
        }

        .btn-outline-dark {
            border-color: rgba(1, 1, 1, .2);
            color: var(--black);
        }

        .btn-outline-dark:hover {
            border-color: var(--black);
            background: var(--black);
            color: var(--white);
        }

        .btn-outline-light {
            border-color: rgba(255, 255, 255, .28);
            color: var(--white);
        }

        .btn-outline-light:hover {
            border-color: var(--gold);
            color: var(--gold);
        }

        .btn-arrow {
            transition: transform .25s ease;
        }

        .btn:hover .btn-arrow {
            transform: translateX(3px);
        }

        /* ===== HERO ===== */
        .hero {
            background: var(--black);
            color: var(--white);
            position: relative;
            padding: 60px 0 0;
            overflow: hidden;
        }

        .hero::before {
            content: '';
            position: absolute;
            inset: 0;
            background:
                radial-gradient(650px 420px at 90% 0%, rgba(253, 193, 35, .12), transparent 62%),
                radial-gradient(520px 380px at 5% 100%, rgba(117, 6, 4, .30), transparent 60%);
            pointer-events: none;
        }

        .hero-grid {
            position: relative;
            z-index: 2;
            display: grid;
            grid-template-columns: 1.05fr .95fr;
            gap: 50px;
            align-items: center;
            padding-bottom: 80px;
        }

        .hero .eyebrow {
            color: var(--gold);
        }

        .hero h1 {
            margin-top: 22px;
            font-size: clamp(38px, 5vw, 66px);
            max-width: 600px;
        }

        .hero h1 em {
            font-style: italic;
            font-weight: 500;
            color: var(--gold);
        }

        .hero p.sub {
            margin-top: 24px;
            font-size: 17.5px;
            color: rgba(255, 255, 255, .66);
            max-width: 470px;
            line-height: 1.7;
        }

        .hero-actions {
            display: flex;
            gap: 16px;
            margin-top: 36px;
            flex-wrap: wrap;
        }

        .hero-visual {
            position: relative;
            height: 420px;
        }

        .float-card {
            position: absolute;
            background: var(--card-dark);
            border: 1px solid var(--line-dark);
            border-radius: var(--r-lg);
            padding: 22px 24px;
            width: 250px;
            box-shadow: 0 30px 60px rgba(0, 0, 0, .45);
        }

        .float-card .fc-label {
            font-family: var(--mono);
            font-size: 10.5px;
            letter-spacing: .08em;
            text-transform: uppercase;
            color: rgba(255, 255, 255, .42);
        }

        .float-card .fc-value {
            font-family: var(--display);
            font-size: 32px;
            font-weight: 600;
            margin-top: 8px;
        }

        .float-card .fc-value.gold {
            color: var(--gold);
        }

        .float-card .fc-bar {
            height: 6px;
            border-radius: 3px;
            background: var(--line-dark);
            margin-top: 16px;
            overflow: hidden;
        }

        .float-card .fc-bar span {
            display: block;
            height: 100%;
            border-radius: 3px;
        }

        .fc-1 {
            top: 0;
            left: 6%;
            width: 250px;
            z-index: 3;
        }

        .fc-1 .fc-bar span {
            width: 82%;
            background: var(--gold);
        }

        .fc-2 {
            top: 180px;
            left: 38%;
            width: 230px;
            z-index: 4;
            border-color: rgba(253, 193, 35, .35);
        }

        .fc-2 .fc-bar span {
            width: 64%;
            background: var(--maroon);
        }

        .fc-3 {
            top: 320px;
            left: 2%;
            width: 210px;
            z-index: 2;
            opacity: .85;
        }

        .fc-3 .fc-bar span {
            width: 90%;
            background: var(--gold-light);
        }

        .trust-strip {
            position: relative;
            z-index: 2;
            border-top: 1px solid var(--line-dark);
        }

        .trust-strip .wrap {
            display: grid;
            grid-template-columns: repeat(4, 1fr);
            padding: 30px 32px;
        }

        .trust-item {
            padding: 0 24px;
            border-left: 1px solid var(--line-dark);
        }

        .trust-item:first-child {
            border-left: none;
            padding-left: 0;
        }

        .trust-item .num {
            font-family: var(--display);
            font-size: 29px;
            font-weight: 600;
        }

        .trust-item .num span {
            color: var(--gold);
        }

        .trust-item .lbl {
            font-family: var(--mono);
            font-size: 11.5px;
            letter-spacing: .06em;
            text-transform: uppercase;
            color: rgba(255, 255, 255, .45);
            margin-top: 6px;
        }

        /* ===== SECTION shared ===== */
        section {
            padding: 120px 0;
        }

        .section-head {
            max-width: 640px;
            margin-bottom: 60px;
        }

        .section-head.center {
            margin-left: auto;
            margin-right: auto;
            text-align: center;
        }

        .section-head .eyebrow {
            color: var(--maroon);
        }

        .section-head.center .eyebrow {
            justify-content: center;
        }

        .section-head h2 {
            font-size: clamp(30px, 3.6vw, 44px);
            margin-top: 18px;
        }

        .section-head p {
            margin-top: 18px;
            font-size: 17px;
            color: var(--ink-60);
            line-height: 1.7;
        }

        .on-dark .section-head .eyebrow {
            color: var(--gold);
        }

        .on-dark .section-head p {
            color: rgba(255, 255, 255, .6);
        }

        /* ===== PROBLEM ===== */
        .problem {
            background: var(--ivory);
        }

        .problem-grid {
            display: grid;
            grid-template-columns: repeat(4, 1fr);
            gap: 20px;
        }

        .problem-card {
            background: var(--white);
            border: 1px solid var(--line);
            border-radius: var(--r-lg);
            padding: 32px 26px;
            transition: transform .25s ease, box-shadow .25s ease;
        }

        .problem-card:hover {
            transform: translateY(-4px);
            box-shadow: 0 24px 48px rgba(1, 1, 1, .07);
        }

        .problem-card .mark {
            font-family: var(--mono);
            font-size: 12px;
            color: var(--maroon);
            font-weight: 700;
        }

        .problem-card h3 {
            font-size: 18.5px;
            margin-top: 16px;
            font-weight: 600;
            line-height: 1.3;
        }

        .problem-card p {
            margin-top: 12px;
            font-size: 14.5px;
            color: var(--ink-60);
            line-height: 1.65;
        }

        /* ===== TABS (SMO / SMM) ===== */
        .split {
            background: var(--black);
            color: var(--white);
        }

        .tabs {
            display: flex;
            justify-content: center;
            gap: 10px;
            margin-bottom: 56px;
            flex-wrap: wrap;
        }

        .tab-btn {
            padding: 14px 26px;
            border-radius: 100px;
            border: 1px solid var(--line-dark);
            background: transparent;
            color: rgba(255, 255, 255, .6);
            font-family: var(--mono);
            font-size: 13px;
            font-weight: 600;
            letter-spacing: .04em;
            text-transform: uppercase;
            transition: all .25s ease;
        }

        .tab-btn.active {
            background: var(--gold);
            color: var(--black);
            border-color: var(--gold);
        }

        .tab-btn:not(.active):hover {
            border-color: rgba(255, 255, 255, .4);
            color: var(--white);
        }

        .tab-panel {
            display: none;
        }

        .tab-panel.active {
            display: block;
            animation: fadeIn .4s ease;
        }

        @keyframes fadeIn {
            from {
                opacity: 0;
                transform: translateY(8px);
            }

            to {
                opacity: 1;
                transform: translateY(0);
            }
        }

        .tab-head {
            display: flex;
            justify-content: space-between;
            align-items: flex-end;
            gap: 30px;
            margin-bottom: 40px;
            flex-wrap: wrap;
        }

        .tab-head h3 {
            font-size: 26px;
            font-weight: 600;
        }

        .tab-head p {
            margin-top: 10px;
            font-size: 15px;
            color: rgba(255, 255, 255, .55);
            max-width: 480px;
            line-height: 1.65;
        }

        .deliv-grid {
            display: grid;
            grid-template-columns: repeat(4, 1fr);
            gap: 16px;
        }

        .deliv-card {
            background: var(--card-dark);
            border: 1px solid var(--line-dark);
            border-radius: var(--r-md);
            padding: 22px 20px;
            transition: border-color .25s ease, transform .25s ease, background .25s ease;
        }

        .deliv-card:hover {
            border-color: var(--gold);
            transform: translateY(-3px);
            background: #1B1B1B;
        }

        .deliv-card .dnum {
            font-family: var(--mono);
            font-size: 11px;
            color: var(--gold-dark);
            font-weight: 700;
            letter-spacing: .05em;
        }

        .deliv-card h4 {
            font-size: 15px;
            font-weight: 600;
            margin-top: 12px;
            font-family: var(--body);
            letter-spacing: 0;
        }

        .deliv-card p {
            font-size: 13px;
            color: rgba(255, 255, 255, .5);
            margin-top: 8px;
            line-height: 1.55;
        }

        /* ===== PROCESS ===== */
        .process {
            background: var(--white);
        }

        .process-list {
            border-top: 1px solid var(--line);
        }

        .process-row {
            display: grid;
            grid-template-columns: 100px 250px 1fr;
            gap: 36px;
            padding: 36px 0;
            border-bottom: 1px solid var(--line);
            align-items: start;
        }

        .process-row .pnum {
            font-family: var(--display);
            font-size: 42px;
            color: var(--gold-dark);
            font-weight: 600;
        }

        .process-row h3 {
            font-size: 19.5px;
            font-weight: 600;
            padding-top: 6px;
        }

        .process-row p {
            font-size: 15px;
            color: var(--ink-60);
            line-height: 1.7;
            padding-top: 6px;
        }

        .process-row .dur {
            display: block;
            margin-top: 12px;
            font-family: var(--mono);
            font-size: 11px;
            letter-spacing: .06em;
            text-transform: uppercase;
            color: var(--ink-40);
        }

        /* ===== COMPARE ===== */
        .compare {
            background: var(--ivory);
        }

        .compare-table {
            width: 100%;
            border-collapse: separate;
            border-spacing: 0;
            background: var(--white);
            border-radius: var(--r-lg);
            overflow: hidden;
            border: 1px solid var(--line);
        }

        .compare-table th,
        .compare-table td {
            padding: 20px 24px;
            text-align: left;
            border-bottom: 1px solid var(--line);
            font-size: 15px;
        }

        .compare-table thead th {
            font-family: var(--mono);
            font-size: 11.5px;
            letter-spacing: .08em;
            text-transform: uppercase;
            background: var(--black);
            color: var(--white);
            font-weight: 600;
        }

        .compare-table thead th:nth-child(3) {
            color: var(--gold);
        }

        .compare-table td:first-child {
            color: var(--ink-60);
            font-size: 14.5px;
        }

        .compare-table td.no {
            color: var(--ink-40);
        }

        .compare-table td.yes {
            color: var(--black);
            font-weight: 600;
        }

        .compare-table td.yes::before {
            content: '✓ ';
            color: var(--maroon);
            font-weight: 700;
        }

        .compare-table tbody tr:last-child td {
            border-bottom: none;
        }

        /* ===== RESULTS ===== */
        .results {
            background: var(--black);
            color: var(--white);
        }

        .results-grid {
            display: grid;
            grid-template-columns: repeat(3, 1fr);
            gap: 20px;
            margin-bottom: 56px;
        }

        .result-stat {
            background: var(--card-dark);
            border: 1px solid var(--line-dark);
            border-radius: var(--r-lg);
            padding: 40px 30px;
        }

        .result-stat .big {
            font-family: var(--display);
            font-size: 48px;
            color: var(--gold);
            font-weight: 600;
        }

        .result-stat .lbl {
            margin-top: 10px;
            font-size: 14.5px;
            color: rgba(255, 255, 255, .6);
            line-height: 1.5;
        }

        .case-grid {
            display: grid;
            grid-template-columns: repeat(3, 1fr);
            gap: 20px;
        }

        .case-card {
            border: 1px solid var(--line-dark);
            border-radius: var(--r-lg);
            padding: 28px;
            display: flex;
            flex-direction: column;
            gap: 14px;
            transition: border-color .25s ease, transform .25s ease;
        }

        .case-card:hover {
            border-color: var(--gold);
            transform: translateY(-4px);
        }

        .case-card .industry {
            font-family: var(--mono);
            font-size: 11px;
            letter-spacing: .08em;
            text-transform: uppercase;
            color: var(--gold-light);
        }

        .case-card .metric {
            font-family: var(--display);
            font-size: 28px;
            font-weight: 600;
        }

        .case-card p {
            font-size: 14px;
            color: rgba(255, 255, 255, .55);
            line-height: 1.6;
        }

        /* ===== TESTIMONIALS ===== */
        .testimonials {
            background: var(--white);
        }

        .t-grid {
            display: grid;
            grid-template-columns: repeat(3, 1fr);
            gap: 22px;
        }

        .t-card {
            padding: 30px 26px;
            border: 1px solid var(--line);
            border-radius: var(--r-lg);
            position: relative;
            transition: box-shadow .25s ease, transform .25s ease;
        }

        .t-card:hover {
            box-shadow: 0 24px 48px rgba(1, 1, 1, .07);
            transform: translateY(-4px);
        }

        .t-card::before {
            content: '"';
            font-family: var(--display);
            font-size: 60px;
            color: var(--gold);
            position: absolute;
            top: 8px;
            left: 22px;
            opacity: .5;
        }

        .t-card p.quote {
            font-size: 15.5px;
            line-height: 1.7;
            padding-top: 22px;
            position: relative;
        }

        .t-foot {
            display: flex;
            align-items: center;
            gap: 12px;
            margin-top: 22px;
        }

        .t-avatar {
            width: 40px;
            height: 40px;
            border-radius: 50%;
            background: var(--maroon);
            color: var(--white);
            display: flex;
            align-items: center;
            justify-content: center;
            font-family: var(--display);
            font-weight: 600;
            font-size: 15px;
        }

        .t-name {
            font-size: 14px;
            font-weight: 600;
        }

        .t-role {
            font-size: 12.5px;
            color: var(--ink-40);
        }

        /* ===== PRICING ===== */
        .pricing {
            background: var(--ivory);
        }

        .price-grid {
            display: grid;
            grid-template-columns: repeat(3, 1fr);
            gap: 22px;
            align-items: stretch;
        }

        .price-card {
            background: var(--white);
            border: 1px solid var(--line);
            border-radius: var(--r-lg);
            padding: 36px 28px;
            display: flex;
            flex-direction: column;
            transition: transform .25s ease, box-shadow .25s ease;
        }

        .price-card:hover {
            transform: translateY(-4px);
            box-shadow: 0 24px 48px rgba(1, 1, 1, .08);
        }

        .price-card.feat {
            background: var(--black);
            color: var(--white);
            border-color: var(--black);
            position: relative;
            transform: translateY(-14px);
            box-shadow: 0 30px 60px rgba(0, 0, 0, .2);
        }

        .price-card.feat:hover {
            transform: translateY(-18px);
        }

        .price-card.feat .badge {
            position: absolute;
            top: -13px;
            right: 26px;
            background: var(--gold);
            color: var(--black);
            font-family: var(--mono);
            font-size: 10.5px;
            letter-spacing: .08em;
            text-transform: uppercase;
            font-weight: 700;
            padding: 5px 12px;
            border-radius: 100px;
        }

        .price-card .tier {
            font-family: var(--mono);
            font-size: 12px;
            letter-spacing: .08em;
            text-transform: uppercase;
            color: var(--maroon);
        }

        .price-card.feat .tier {
            color: var(--gold);
        }

        .price-card h3 {
            font-size: 24px;
            margin-top: 14px;
            font-weight: 600;
        }

        .price-card .desc {
            margin-top: 10px;
            font-size: 14px;
            color: var(--ink-60);
            line-height: 1.55;
        }

        .price-card.feat .desc {
            color: rgba(255, 255, 255, .6);
        }

        .price-card .feats {
            margin-top: 24px;
            flex: 1;
            display: flex;
            flex-direction: column;
            gap: 11px;
        }

        .price-card .feats li {
            font-size: 14px;
            padding-left: 22px;
            position: relative;
            line-height: 1.5;
        }

        .price-card .feats li::before {
            content: '—';
            position: absolute;
            left: 0;
            color: var(--gold-dark);
        }

        .price-card.feat .feats li::before {
            color: var(--gold);
        }

        .price-card .btn {
            margin-top: 26px;
            justify-content: center;
        }

                /* ===== FAQ ===== */
        .faq { background: var(--white); }
        .faq-list { max-width: 100%; border-top: 1px solid var(--line); margin-top: 40px; }
        .faq-item { border-bottom: 1px solid var(--line); transition: background .3s ease; }
        .faq-item:hover { background: var(--ivory); }
        .faq-q { width: 100%; background: none; border: none; text-align: left; display: flex; justify-content: space-between; align-items: center; padding: 28px 20px; cursor: pointer; color: var(--black); outline: none; }
        .faq-q h3 { font-family: var(--display); font-size: 19px; font-weight: 500; color: var(--black) !important; margin: 0; }
        .faq-q .plus { font-family: var(--mono); font-size: 24px; color: var(--gold-dark); transition: transform .3s ease, color .3s ease; flex: none; margin-left: 20px; line-height: 1; }
        .faq-item.open .faq-q .plus { transform: rotate(45deg); color: var(--maroon); }
        .faq-a { max-height: 0; overflow: hidden; transition: max-height .4s ease; }
        .faq-a p { padding: 0 20px 28px; font-size: 15.5px; color: var(--ink-60); line-height: 1.7; max-width: 720px; margin: 0; }

/* ===== FINAL CTA ===== */
        .final-cta {
            background: linear-gradient(135deg, var(--black) 0%, #1a0605 100%);
            color: var(--white);
            text-align: center;
            padding: 110px 0;
            position: relative;
            overflow: hidden;
        }

        .final-cta::before {
            content: '';
            position: absolute;
            inset: 0;
            background: radial-gradient(700px 400px at 50% 0%, rgba(253, 193, 35, .14), transparent 65%);
        }

        .final-cta .wrap {
            position: relative;
            z-index: 2;
            display: flex;
            flex-direction: column;
            align-items: center;
        }

        .final-cta .eyebrow {
            color: var(--gold);
            justify-content: center;
        }

        .final-cta h2 {
            font-size: clamp(32px, 4.4vw, 50px);
            margin-top: 20px;
            max-width: 660px;
        }

        .final-cta p {
            margin-top: 20px;
            color: rgba(255, 255, 255, .62);
            font-size: 17px;
            max-width: 520px;
        }

        .final-cta .hero-actions {
            justify-content: center;
            margin-top: 36px;
        }